Marketing Excellence

Definition

Accelerated Marketing: The culmination of a well designed auction strategy is success. It takes weeks of hard work by a team of professionals to reach this point in the selling process. Starting with our due diligence and identifying the target audience, then the auction strategy plan and continuing through the transfer of the property, the auction team invests significant time preparing for the auction event and, later, monitoring the property through closing.

Paul McInnis, Inc.’s auction marketing method is based on thousands of successful auctions conducted over the company’s 40 year history. There is no substitute for experience, and that is exactly what you get when you hire the PMI team. Wealth of knowledge, marketing expertise, superior negotiation skills and proven sales ability: all essential components found in PMI’s service-minded personnel. Paul McInnis, Inc. is known nationally for its marketing expertise. The firm has won the prestigious Auction of the Year award and over 38 national advertising awards granted by the National Auctioneers Association.

Key Elements

  • Due Diligence
  • Target Audience
  • Creative Brainstorming
  • Creative Photography and Video
  • Creative Design
  • Creative Copywriting
  • Media Placement
  • Website Placement
  • Direct Mail and Email Campaigns
  • Internet Listing Sites
  • Search Engine Marketing
  • Search Engine Optimization
  • Signage
  • Public Relations
  • Property Information Package or Catalog Listing

Copyright 2017 Paul McInnis, Inc.
One Juniper Road, North Hampton NH 03862
Telephone 603-964-1301

Hand-Crafted by Flylight Media, Portsmouth NH